UNIQUE CULTURE OF OPEN INNOVATION
The Brainport Eindhoven Region sets itself apart by its unique culture of open innovation. This arises from collaboration, exchange of knowledge and close working proximity. Business partners are enabled to share and multiply expertise and experience in an open environment, ahead of marketing their products, services and technologies.
In this open innovation ecosystem, partners collaborate together across disciplines. For example, scientists work with market researchers, designers, sociologists and psychologists, and actively involve their target groups (consumers, clients, patients) in order to generate better, more efficient results. The partners place a high level of trust in one another and this contributes to Brainport’s impressive level of collaborative success.