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Amber expands to Utrecht, Rotterdam and Amsterdam

08 November 2017

After raising a total of 500,000 euro in subsidies and private investment, Eindhoven-based car sharing startup Amber plans to expand rapidly in the Netherlands and internationally.

Much of the investment comes from Jan Scholt, founder of Scholt Energy Control, a business-to-business energy provider active in the Netherlands, Belgium, and Germany. Scholt plans to become a leading investor in Amber’s series A round in 2018.

Scholt is a well-known businessman and investor from the Brabant region. An avid supporter of innovation in companies, Scholt says that he was convinced by Amber’s vision during the first meeting with the young company’s CEO Steven Nelemans.

“Amber is addressing a gap in the market that has the potential to become really big,” explains Scholt. “I hope that I can help them not only with funding but also with my experience in building up a company.”

Amber launched in May at ABN AMRO in Eindhoven, and since then the smart, energy-neutral alternative to lease cars has expanded to the High Tech Campus Eindhoven. With this recent investment, Amber will be able to expand to other major cities in the Netherlands, including Utrecht, Amsterdam, and Rotterdam.

Nelemans comments: “Our goal has always been to be a global leader in mobility. With Jan at our side, we are one step closer to this goal.”