Brainport

Is a leading technology region in Europe. Located in the Southeast Netherlands, with Eindhoven at its heart, this top technology region of world standing creates solutions for the societal challenges of tomorrow

About Brainport

International visitors inspired and informed by interaction and innovation

28 September 2012

Nearly 1300 people from around 30 countries spent their time in Eindhoven from September 24th till September 27th. For the first and only time the AAL Forum 2012 was organised here. The Evoluon was the location of the meeting based on ambient assisted living; AAL stands for stimulating the launch of innovative products and services based on ICT which help to age in a good and healthy manner. The forum is an initiative of the AAL Joint Programme set up by the European Union and encourages research and development for the challenges of an aging population.

Participants of this forum met the Minister of Education, Culture and Science Marja van Bijsterveldt, the State Secretary of Health, Welfare and Sport Marlies Veldhuyzen van Zanten, Constantijn van Oranje-Nassau as deputy Chief of Cabinet for EU Commissioner Neelie Kroes, mayor of Eindhoven Rob van Gijzel, Ilias Iakovidis of the European Commission, Queen’s Commissioner in Brabant Wim van de Donk, president of the AAL Association Mike Biddle and many others.

In over 220 sessions, the opening ceremony in the Muziekgebouw and the closing party in the Klokgebouw, the main objective was for the many participants to meet each other. Special about this forum was that apart from the over 220 sessions, real-life examples in the area were visited. Representatives of the target group, the elderly, were present to be informed and to give feedback on the ideas presented. The innovative ideas were also presented to investors.

The organisation, and particularly the participants, look back on a successful programme. The AAL Forum, commissioned by the AAL Joint Programme and the ministry of Health, Welfare and Sport, was organised by the foundation Smart Homes, in collaboration with the Province of Northern Brabant, Eindhoven municipality and Brainport Development.

The themes of the AAL Forum 2012 were inspiration, interaction, information, imagination and innovation.

Inspiration: the elderly of now and later
Interaction: the forum encourages mutual contact and collaboration
Information: both delivering and acquiring information
Imagination: thinking about the future
And of course innovation: design and redesign of products and services to improve the quality of life for the elderly.