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Official opening of Advantech’s expanded European Service Center in Brainport Eindhoven

24 January 2018

Yesterday mayor of the city of Eindhoven and president of the Brainport Foundation John Jorritsma opened the new and expanded office building and demo centre of the Taiwanese company Advantech in Brainport Eindhoven. Because of the opening president of Advantech, Chaney Ho was present in Brainport as well. The day before the opening he met with companies and organisations in the region. A fruitful day during which many agreements were made concerning future collaboration and crosspollination.

Advantech is active in industrial automation, both in the field of software as in the field of hardware. The company offers software solutions for smart city applications and is aimed at the Internet of Things and digitization of industry. Fifteen years ago Advantech chose Brainport Eindhoven to locate its European service centre both for production as for logistics. Since that time the European activities of the company have increased strongly. The extra office space and demo centre will contribute to the desired turnover of Advantech of 350 million euro in 2025. The demo centre will be used to show the world what Advantech is capable of concerning two growing markets: IoT solutions and digitalising the industry (industry 4.0 applications).

Many similarities between the Netherlands and Taiwan
During his speech prior to the opening act, mayor Jorritsma expressed his gratitude for inviting him for the reopening of Advantech. “Although Taiwan is on the other half of the globe, our economies are closely linked. Both the Netherlands as Taiwan are small in size and depend highly on foreign trade, foreign companies, and good international relations.

Intensive contacts lead to concrete results
“Many companies from Brainport such as ASML, DAF, and NXP have branches in Taiwan, and Brainport Eindhoven has more than 60 companies and knowledge institutions from Taiwan,” Jorritsma continues. “Because of our joint focus on smart city developments, IoT and industry 4.0, we are constantly exploring opportunities for collaboration. This has already led to a contract between Brainport’s IBS precision engineering and Taiwanese knowledge institution ITRI and the purchase of Intelligent lighting poles by Taichung after a visit to Philips. Various agreements have also been signed by Eindhoven and Taiwanese cities such as Taipei and Taichung.”

Meeting with companies and organisations of the region
The opening is part of a three-day visit by the president to the region on the theme of Smart Cities. The day before the opening, the president attended several presentations and visited Strijp-S, High Tech Campus Eindhoven and Eindhoven University of Technology. He also became acquainted with various companies and organizations from the region. One of the opportunities the president saw for the near future was cooperation in the Brainport Smart District: the smart neighbourhood in the making near the Helmond district of Brandevoort.

Various starting points for a collaboration with the Brainport Smart District
Peter Portheine, who is the Program Manager of the Brainport Smart District, was introduced to CEO Chaney Ho and noted various opportunities for future collaboration. “The first steps in the implementation will be taken this year. To become Europe’s most advanced smart city testing ground, we need state-of-the-art technology, in this a company like Advantech could play a role. We also consider accepting Advantech’s invitation to participate in the Smart City Summit in Taipei.”

Same motives and ambitions 
Manager Smart District Strijp-S, Wouter Beelen, also presented the Smart District project to president Chaney Ho. “Although the geograpical distance between our countries is enormous and our cultures differ we both have the same ambitions and motives in aiming for a smarter and more sustainable world.”