Strong connections with the industry
The Brainport Eindhoven Region sets itself apart by its unique culture of open innovation that results from collaboration, exchange of knowledge and close proximity. Partners share and multiply knowledge and experiences in an open environment, prior to marketing their products, services and technologies. In this open innovation ecosystem, partners from all disciplines collaborate; those with a scientific background work together with market researchers, designers, sociologists, psychologists and the target groups (i.e. consumers, clients, patients) so as to generate more efficient and better results for society. Higher educational institutions are actively involved in these collaborations and therefore have strong connections with industry. A key driver of the success behind open innovation in the region is the high level of trust people put in one another.